Kristy Lee Tarlowski

Content Marketing Manager, IDEX Health & Science
(Promoted from Content Marketing Specialist)
January 2022 - Current 
 

• Develop and execute multi-channel content programs for fluidics and microfluidics division, geared towards life science and biotechnology markets, leading creation of diverse content formats: Blogs, landing pages, guides, eblasts, digital ads, social posts, webinars, and video scripts. This includes content atomization of high-performing content.

• Develop and launch integrated B2B campaigns for inbound marketing and new product launches, helping to expand the lead pipeline by 20%.

• Oversee paid advertising strategy across LinkedIn, industry publications, and SEM, achieving 5–7% improvements in conversion rates and lowering CPC.

• Create and optimize content for SEO, improving SEO page rankings for several key areas.

• Build and refine email nurturing programs, increasing open rates by 50% and doubling CTR.

• Develop strategies for LinkedIn, increasing ER, CTR, impressions, and follower growth to above average industry standards.

• Measure and analyze campaigns, providing actionable insights and pivot strategies that drove customers through the sales funnel.

• Partner with a global team of products managers, engineers, leaders, and agencies.

• Develop Account Based Marketing strategies to deepen relationships with key accounts.

• Utilize AI tools (Co-Pilot, ChatGPT) to generate AEO ideas and enhance GEO results, and streamline content workflows and processes.

• Work on a bubble assignment to help a newly acquired company with marketing efforts.

Digital Marketing Manager, BantamWesson
(Promoted from Social/Community Marketing Manager)
April 2017 - November 2021
 

• Managed digital marketing efforts for a home services company with 18,000+ customers offering fuel delivery, HVAC, plumbing, electrical, and energy audits. This included new brand launch and two new division launches.

• Implemented paid digital campaigns that drove lead growth, including HVAC equipment campaigns that contributed to a 64% sales increase.

• Managed organic and paid social media programs, including content calendars and creative.

• Developed e-mail marketing efforts including e-blasts, landing pages, and drip campaigns.

• Managed the website, e‑commerce site, microsite, and intranet, successfully increasing traffic and online orders.

• Led SEO initiatives that resulted in a 10% increase in traffic to targeted pages.

• Served as project manager for new platform launches, including a CMS, microsite, mobile app, company intranet, and online reputation platform.

• Successfully implemented plan to address negative online feedback, increasing Google rating from 2.5 to 4.5 through training and reputation platform.

• Managed agency and freelancers.

• Managed employee giving campaign, which resulted in a community service award

​

Digital Marketing Specialist, Berkshire Hathaway New England Properties

September 2015 - March 2017

​

Managed digital marketing for 55 offices across New England, developing high‑performing strategies across email, display advertising, social media, and CPC campaigns. Oversaw corporate social media channels, produced blog and web content, and supported SEO initiatives. Managed internal email communications for 1,700+ Realtors and enhanced the company Intranet with updated resources and toolkits. Delivered monthly reports to leadership, managed the digital advertising budget, and produced quarterly market reports for consumers.

​

Digital Marketing Specialist, Connecticut Lighting Centers
January 2012 – August 2015
 

Managed multi‑channel digital marketing, including websites, digital advertising, email campaigns, and social media for multiple product lines. Led online sales promotions and served as project manager for new mobile site development, video tours, and an eCommerce site launch. Supervised eCommerce Marketing Assistant and coordinated work with external vendors.